Conservation
We are committed to donating 10% of all proceeds to reputable conservation and environmental organizations to help protect fragile habitats and endangered species.
We have partnered with 1% for the Planet to help keep us accountable and to help us reach organizations that need resources.
What is 1% for the Planet?
We're glad you asked!
In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement.
The idea was simple: because companies profit from the resources they take from the earth, they should protect those resources.
With Patagonia leading the charge, this idea resonated with other brands such as Brushfire Records, Klean Kanteen, New Belgium Brewing, Caudalie and many more followed suit and joined the 1% for the Planet network.
To date, 1% for the Planet has certified over $500 million in donations to environmental causes. This number grows exponentially as their network grows each year—proving the power of collective action.
What does that mean for us?
Everything! Sequoia Project was started because we saw a need to protect the places we love and saw lack of funding for these important efforts. We want to make sure the places that we love and enjoy stay protected and to help the organizations that work to do so. With your help, we are able to give back to organizations such as:
California State Park Foundation
You can check out our 1% for the Planet profile here.
Have an organization you'd like to recommend? Contact Us.