Conservation

We are committed to donating 10% of all proceeds to reputable conservation and environmental organizations to help protect fragile habitats and endangered species. 

We have partnered with 1% for the Planet to help keep us accountable and to help us reach organizations that need resources.

In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement. 

The idea was simple: because companies profit from the resources they take from the earth, they should protect those resources.

With Patagonia leading the charge, this idea resonated with other brands such as Brushfire Records, Klean Kanteen, New Belgium Brewing, Caudalie and many more followed suit and joined the 1% for the Planet network.

To date, 1% for the Planet has certified over $500 million in donations to environmental causes. This number grows exponentially as their network grows each year—proving the power of collective action.